Community Mobilization Plan
(Effective Hygiene Promotion through Awareness Enhancement and Gender Responsive Municipal Services Delivery System)
The project is aimed at improving the health and quality of life of the poor and the vulnerable by putting a system in place that will improve their health and hygiene condition.
25000 individuals including school children have better understanding level about importance of safe drinking water, water storage and handling techniques, importance of water conservation and importance of safe sanitation.
The community mobilization & citizen engagement is an integral, design & approved portion of the MSP PC1, where A high degree of citizen involvement in the processes of infrastructure schemes identification, prioritization, implementation, monitoring and operation will be attempted to ensure that need-based and user friendly schemes are selected and completed in a timely manner resulting in equitable access to improved municipal services. In order to ensure active community participation, partners with relevant experience will be engaged for social mobilization and organization of communities/beneficiaries.
Open citizen access to municipal services related decision-making processes and information sources will be provided to facilitate citizens’ advocacy and oversight roles through use of proven tools of community engagement in the socio-cultural and administrative environment of the selected local areas. These will include public awareness campaigns to encourage public scrutiny in execution and O & M activities of the service provider MA. General complaints from public and civil society/ community will also be addressed by PMU / MA through a well-organized computerized complaint response mechanism. It is expected that improved services will also encourage communities to own the systems and hence share O&M expenditures gradually through timely payment of user charges. This will enable MAs to continue to provide high quality and efficient municipal services in the long run. Internet, print & electronic media will be used to take public into confidence about the program operations and physical progress as per provisions of Activity Agreement. Lessons learnt from various other programs such as NUDP (NWFP Urban Development Sector Project), Community Infrastructure Project/s, Social Action Programs Pakistan, and “Districts that Work” will be incorporated in the MSDP design and implementation. Success stories developed by projects and programs in other parts of Pakistan like “Urban Unit” and “Punjab Municipal Development Fund Company” will also be considered for suitable adoption/adaptation. Engagement of citizen/communities in the health and hygiene awareness campaign shall be a key component of the program. Conservation of water resources, proper storage and use of drinking water, household level filtration, adoption of appropriate sanitation practices, waste reduction and reuse etc. shall be some of the themes to be considered under this component. In this regard, the GoKP has already developed a draft “Behavioral Change Communication Strategy” (BCC) which is in circulation for finalization.
To closely monitor the progress of this component, performance indicators would be set along with benchmarking. A Citizen Reporting Card (CRC) survey will be launched after the improvement in works are completed to assess the lapses/ faults in services enabling the MA to pay attention to the voices of consumers and address them to their satisfaction. Detailed SOPs and manuals for citizen engagement would be developed by PMU through outsourcing to reputed experts and organizations.
Peshawar, the capital city of Khyber Pakhtunkhwa Province is administratively run and managed by the City District Government Town 1(MC). The city comprises of the central city and its urban surroundings consisting of 25 Union Councils with a total estimated population of 500,000 people (1998 Census). There exist a number of issues with respect to drinking water, sanitation and solid waste and waste water disposal causing high risk to the health and hygiene of the residents. Despite that fact that Town 1(MC) Peshawar has the largest number of tube wells, residents do not receive drinking water in sufficient quantity. Most of the tube wells operate on less than 50% efficiency due to outdated electrical configuration and therefore are in dire need of major over hauling and refurbishment not only to increase their efficiency but also to reduce huge electricity charges that are causing unbearable burden on the municipal service delivery system. The large fleet of tube wells also causes depletion of ground water resources in and around Peshawar city as water wastage is on very high scale through leaked pipes and illegal connections. Many main water distribution pipes are choked and rusty, a large number of which lay over lapped in drains resulting in frequent outbreak of water borne diseases. This in turn puts heavy burden on poor communities in the shape of costly medical treatment services.
The overall status of sanitation in Town 1(MC) Peshawar is also satisfactory. There is inside 100% latrine coverage in Town 1(MC) Peshawar; however, those who have latrines mostly discharge the latrine waste directly into or indirectly from septic tanks into the open drains. The urban communities are exposed to the risks associated with toxic disposal of human excreta. These open drains are also used for domestic wastewater as well as rainwater. The burden on the sewer system multiplies through discharges from commercial entities, institutions and some industries.
There is no efficient, integrated and modern solid waste management system in Town 1 Peshawar. Residents of town 1(MC) Peshawar generally dispose of solid waste by dumping it in the streets, roads or vacant land. Surveys conducted on general information, attitude, and prevalent practices indicate that public awareness on health, hygiene and environmental sanitation is alarmingly low. Not only that there is very limited appreciation for public awareness on municipal issues but also and there exists no allocated budget for such initiatives in the budget for municipal service delivery entity. The larger role of the civil society organizations (CSOs) in this regard has not been utilized to its fullest potential.
The existing grim situation reveals that the knowledge and practices of people residing in Town 1(MC) Peshawar is quite limited. The challenge of promoting safe hygiene behavior is further compounded by the absence of enabling environment for such activities. Hygiene education has not been prioritized by the municipal service delivery organization and no coherent system exists to educate the common man on safe and hygienic practices.
Town 1(MC) Peshawar is another drawback of the flailing system. It is a complex locality where commercial and residential activities take place simultaneously. Majority of the population belongs to the lower or middle-income segment of the society. Common man is not generally either involved or allowed to be part of the decision-making process, especially with regards to municipal services delivery, which is directly connected with the lives of the poor communities. Water and Sanitation sector in Town 1(MC) Peshawar is a fragmented sector, having noticeable lack of coordination, participatory processes and inclusive decision-making.
Current Activities :
Currently the sanitation campaign is in process in UC-9 10 and 11 for hygiene and awareness among public regarding sanitation and hygiene practices.
MSP Community Development Team with collaboration of Municipal Corporation Peshawar and Community members of the area, has started a three months special initiative for Sanitation and Garbage collection at UC-11, Chamman Abad (Shaheen Muslim Town, area famous for Polio virus occurrences).
To educate the people about safe Health and Hygiene’s practices, Community Development and mobilization team of MSP held a session on 29th April 2014 with community elders and members on the importance of Sanitation and Health Hygiene.
Such initiatives are very necessary in a situation where government is on its toes to eliminate polio viruses from Peshawar city therefore a coordinated effort is taken to educate people about the importance of hygiene and cleanliness to avoid any risk of this dangerous virus.
Access to improved water and sanitation facilities does not, on its own, necessarily lead to improved health. There is now very clear evidence showing the importance of hygienic behavior at critical Times.
“The children in the community are al-ways getting sick,” says Sajid Khan, a participant at the community session on sanitation and hygiene behavior, “They always have diarrhea, and other diseases” Sajid Khan Lives in Shaheen Muslim town, UC-11 where our community team conducted a session on hygiene practices and sanitation importance during the month of April, 2014.
To help tackle these problems, Municipal services program developed a community-based health program, with support from USAID whose main purpose is to promote health hygiene practices and create awareness among the citizen of town-I Peshawar in this area. This is a pilot program which has started its activities from UC-9 and 10 and now extended its services for UC-11.This program will then be implemented for whole Peshawar city after successfully completing its pilot phase